The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Green Pencil
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Penta Pencil
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Category
-
Category
Mobile-First Video
- Select Category
- Applications
- Audio
- Brand Transformation
- Brand Voice
- Branded Content
- Branding
- Broadcast
- Cinema Advertising
- CMO Pencil
- Co-Promotions
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Cross-Channel UX / UI
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Digital Craft
- Craft - Innovation in Moving Image Craft
- Craft - Mobile UX / UI
- Craft - Sound Design
- Craft - Title Sequences
- Craft - Use of Digital Devices
- Craft - Use of Music
- Craft - Visual & Audio Craft
- Craft - Visual Effects
- Craft - Web UX / UI
- Craft - Writing
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Current Event Response
- Custom Content
- Data Visualization
- Digital
- Digital & Online
- Digital Design
- Digital Experiential & Immersive
- Digital Product
- Direct Marketing
- Editorial
- Events & Competitions
- Events & Experiential
- Experiential
- Experiential / Environmental
- Experiential / Immersive / Events
- Experiential Radio & Audio
- Experimental / Internal Projects / R&D
- Extended Campaign - Posters & Out of Home
- Feature Length
- Film
- Gaming
- Green Pencil
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Design
- Innovation in Direct Marketing
- Innovation in Experiential
- Innovation in Film
- Innovation in Health & Wellness
- Innovation in Integrated Branding
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio & Audio
- Innovation in Social Media
- Integrated Campaign
- Integrated Digital & Physical Product
- Integrated PR Campaign
- Internal Communications
- Live Webcast
- Livestream
- Location-Specific Video
- Long Form Video
- Media Relations
- Mobile Advertising
- Mobile Apps
- Mobile-First Video
- Moving Image
- Music Videos
- Non-traditional & Guerrilla Marketing
- Online
- Online Advertising
- Online Films & Video
- Online Video
- Out of Home
- Out-of-Home
- Packaging
- Penta Pencil
- Physical Items
- Physical Product
- Products
- Promotional
- Promotional / Collateral
- Public Relations
- Publishing
- Radio & Audio
- Reputation Management
- Responsive Environments
- Short Form Video
- Social Channel
- Social Engagement
- Social Post
- Spaces & Immersive
- Television & VOD
- Typography
- Under 100K Budget
- Use of Technology
- User-Generated Campaign
- User-Generated Content
- Utility
- Websites
Sub-Category
-
Sub-Category
Select Sub-Category
- Select Sub-Category
- Under 6 Seconds
- Under 3 Seconds
- Under 15 Seconds
- Over 15 Seconds
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Absolut #NoSugarCoating
Agency: Absolut Vodka / New York + 360i / New York
Client: Absolut Vodka Category: Mobile-First Video / Under 15 Seconds
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York
Client: Verizon Category: Mobile-First Video / Under 3 Seconds
Overexplain
Agency: BBDO / New York + RadicalMedia
Client: Mars Chocolate North America - Snickers Almond Category: Mobile-First Video / Over 15 Seconds
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Mobile-First Video / Under 15 Seconds
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
#HoliNotHooliganism
Agency: Ogilvy & Mather Advertising / Mumbai
Client: Reliance General Insurance Category: Mobile-First Video / Under 6 Seconds
Award:
2019 Mobile Gold Pencil
Agency:
Absolut Vodka / New York + 360i / New York
Client:
Absolut Vodka
Title:
Absolut #NoSugarCoating
Category:
Mobile-First Video / Under 15 Seconds
Annual ID:
OS_MO19010G
Award:
2019 Mobile Silver Pencil
Agency:
Verizon / New York
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Annual ID:
OS_MO19009S
Award:
2019 Mobile Bronze Pencil
Agency:
BBDO / New York + RadicalMedia
Client:
Mars Chocolate North America - Snickers Almond
Title:
Overexplain
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO19011B
Award:
2019 Mobile Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Mobile-First Video / Under 15 Seconds
Annual ID:
OS_MO19030M
Award:
2019 Mobile Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS_MO19031M